Hi, I’m Helene. Previously a skincare educator, I became a full-time mother and freelance writer in 2017. Have a look at my CV here.
This blog is an expression of my thoughts and discoveries about things close to my heart. These include motherhood, mental health and wellness (nutrition, fitness and skin & body care).
I am Helene – skincare expert and mom of two boys, from Cape Town – South Africa.
Beloved is an expression of my personal as well as professional journey in all things wellness and skin care, and my continual search for TRUTH about things that matter to me.
Why “Beloved”… I believe every woman has to come to know and truly believe that she is His Beloved. That this is her TRUE IDENTITY. That she is uniquely created and has immense worth. That her true value lies not in the superficial, but at her core being – that she is a wonderfully made, perfect and a unique woman who is loved and valued by her Creator.
I am constantly asking questions, seeking to find out the truth…Mostly on topics such as spiritual life, mental/psychological wellness, nutrition, skincare and motherhood.
Personally I have always had a passion for wellness – of the body, mind and spirit. I like writing about deeper life (Spiritual life) which is a very important part of my life. Having also struggled with depression and anxiety on and off for the past couple of years, I like to share my thoughts and new insights on this very common issue for so many people. Lastly, nutrition as a way of healing the body and mind and striving for optimal wellness is another passion of mine which I like to write about.
Professionaly I have worked mainly in the skincare industry as a therapist, lecturer, sales manager and product specialist/trainer. I love to share my knowledge about skincare from over almost 20 years in the industry with my readers.
More about me… My “CV”…
Helene Koornhof (Schoonees) is the founder and editor of Beloved Wellness blog.
Currently she is a stay at home mommy to 2 year old Lucas and writes on various topics on her blog as well as speaks at women’s events. She is also a full time 1st year student at MyFiladelfia instutute of Biblical Counsellors.
Previous to her full-time role as mom, she was a trainer and brand associate for a top South African medical aesthetic skincare brand. In the past years she also worked as medical aesthetic skin therapist at two medical practices in Cape Town.
Helene worked as beauty therapist in the UK’s top salons (including with celebrity beautician Linda Meredith in Knightsbridge whose regular clients include Madonna, Gwyneth Paltrow, Kate Moss and Rosamund Pike). She served as consultant at the top destination spa in Ibiza (Atzaro) and as educator for the top US skincare brand (Dermalogica).
She returned to South Africa to apply her academic training and practical experience as a lecturer at the leading Health & Skincare Academy in South Africa, the Isa Carstens Stellenbosch Academy of Health and Skincare, and delivered an address to the Medical Aesthetic Congress in 2013.
Helene deepened her product insights through roles as regional sales manager & trainer at top UK spa brand Elemis (chosen for Steiner cruise liners and BA departure lounges), national product specialist for top US medical aesthetic brand SkinMedica and national beauty product trainer at the premium South African retailer Woolworths. She is a regular contributor to beauty publications (including Rooi Rose, Professional Beauty and Premier Magazine) and recently consulted to two international skincare brands in SA – Foreo (Sweden) and Doctor Duve (Germany). She also does radio interviews on skincare topics (Radio Tygerberg).
She is a professionally qualified Health & Skincare beautician, Nutritional therapist (LCHF – Banting coach – Sally Ann Creed), Personal Fitness Trainer (HFPA), BCom graduate and Pilates instructor.
“Beloved” is the culmination of a long and amazing journey. My love for all things feminine and beautiful started at a young age. I remember begging my mom and older sister to pose as my clients so that I could paint their nails and massage their feet; I also remember keeping a big scrapbook with magazine cut outs of everything from make-up, nails and hair styles to the latest Miss World pageants!
I have had the privilege to work with wonderfully talented people across all sectors of the wellness and beauty industry. Over a period of nearly 20 years, I have gathered not only colourful (sometimes cringe-worthy!) experiences, but also gained a deep understanding of wellness, skincare products, ingredients & treatments.
I endeavour to explain and review a comprehensive range of skincare treatments and products. Each treatment/product is scientifically evaluated in terms of constituent ingredients and technology, promotional claims are evaluated, and most importantly I share my personal experience using the treatment.
The focus is firmly to cut through all the promotional clutter, to get to the simple honest truths, and to help you make the best wellness and beauty decisions.
I invite you to participate and to ask any question you may have about skincare, beauty or wellness.
With beauty blessings,
What I Do
Skincare therapist (Medical aesthetics)
Writer (Wellness topics)