Hi, I’m Helene. Previously a skincare educator, I became a full-time mother and freelance writer in 2017. This blog is an expression of my thoughts and discoveries about things close to my heart. These include motherhood, mental health and wellness (nutrition, fitness and skin & body care).

Hi, I’m Helene – skincare expert and mom of two boys, from Cape Town – South Africa.

Why “Beloved”… I believe every woman has to come to know and truly believe that she is His Beloved.  That this is her TRUE IDENTITY.  That she is uniquely created and has immense worth.  That her true value lies not in the superficial, but at her core being – that she is a wonderfully made, perfect and a unique woman who is loved and valued by her Creator.

God chooses to love you, not because of who you are, but because of who He is. Our role in this is to BE-LOVED.

Ron Edmondson

What I Do

Skincare therapist (Medical aesthetics)



Marketing graduate

Nutrition coach (focusing on the LCHF way of eating)

Writer (Wellness topics)

Past Experiences

Trainer & Brand coordinator (Lamelle)
(2015 – 2017)

Product Specialist (SkinMedica – NuAngle South Africa)
(2011 – 2014)

Medical Skincare Therapist (De Waterkant Health & Dr K Adams)
(2013 – 2015)

Educator (Dermalogica South Africa)

Spa consultant (Azaro – Ibiza Spain)

Trainer and Sales representative (Elemis South Africa)

Corporate trainer (Woolworths)

Lecturer (Isa Carstens Academy Stellenbosch South Africa)

Just a little bit more…

Helene Koornhof (Schoonees) is the founder and editor of Beloved Wellness blog.

Currently she is a stay at home mommy to 4 year old Lucas and 18 month old Christin and writes on various topics on her blog.

Previous to her full-time role as mom, she was a trainer and brand associate for a top South African medical aesthetic skincare brand – Lamelle. In the past years she also worked as medical aesthetic skin therapist at two medical practices in Cape Town.

Helene worked as beauty therapist in the UK’s top salons (including with celebrity beautician Linda Meredith in Knightsbridge whose regular clients include Madonna, Gwyneth Paltrow, Kate Moss and Rosamund Pike). She served as consultant at the top destination spa in Ibiza (Atzaro) and as educator for the top US skincare brand (Dermalogica).

She returned to South Africa to apply her academic training and practical experience as a lecturer at the leading Health & Skincare Academy in South Africa, the Isa Carstens Stellenbosch Academy of Health and Skincare, and delivered an address to the Medical Aesthetic Congress in 2013.

Helene deepened her product insights through roles as regional sales manager & trainer at top UK spa brand Elemis (chosen for Steiner cruise liners and BA departure lounges), national product specialist for top US medical aesthetic brand SkinMedica and national beauty product trainer at the premium South African retailer Woolworths. She recently consulted to two international skincare brands in SA – Foreo (Sweden) and Doctor Duve (Germany).  She also does radio interviews on skincare topics (Radio Tygerberg).


She is a professionally qualified Health & Skincare beautician, Nutritional therapist (LCHF – Banting coach – Sally Ann Creed), Personal Fitness Trainer (HFPA), BCom graduate and Pilates instructor.

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